that we had a harder time because we didn't have limbaugh, we didn't have fox news, we didn't have hannity, we didn't have the internet and so there was actually probably a greater net monopoly by abc, nbc, cbs, "the new york times" in that era than there is today. i have two practical pieces of advice for you. the first is sheer repetition. i mean, if you took all of the e-mail addresses in this room, my guess is that collectively you probably represent 60,000 or 100,000 or 200,000 people. you'd be startled how many people you can connect with. so you become the equivalent of a newspaper. and so what reagan did that was -- that was brilliant was he developed very specific ideas. the reason i talked about a 50% reduction in social security and medicare tax is you can go back home and every person who works can calculate how much they would take home next week with that kind of a tax cut. and now it begins to be person personal, and it's not nbc news or "the new york times," it's personal. if i contrast competing with china, which has zero capital gains, why don't we have zero capital gains